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An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person...This international bestselling book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again. 'Trust my snap judgement, buy this book: you'll be delighted' The New York Times 'Compelling, fiendishly clever' Evening Standard 'Brilliant ...the implications for business, let alone love, are vast' Observer 'Superb ...this wonderful book should be compulsory reading' New Statesman 'Blink might just change your life' Esquire 'Should you buy this book? You already know the answer to that' Independent on Sunday
- Sales Rank: #2097410 in Books
- Published on: 2001-08-07
- Released on: 2006-02-23
- Original language: English
- Number of items: 1
- Dimensions: 7.80" h x .67" w x 5.08" l, .42 pounds
- Binding: Paperback
- 304 pages
Amazon.com Review
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff
From Publishers Weekly
Starred Review. Best-selling author Gladwell (The Tipping Point) has a dazzling ability to find commonality in disparate fields of study. As he displays again in this entertaining and illuminating look at how we make snap judgments—about people's intentions, the authenticity of a work of art, even military strategy—he can parse for general readers the intricacies of fascinating but little-known fields like professional food tasting (why does Coke taste different from Pepsi?). Gladwell's conclusion, after studying how people make instant decisions in a wide range of fields from psychology to police work, is that we can make better instant judgments by training our mind and senses to focus on the most relevant facts—and that less input (as long as it's the right input) is better than more. Perhaps the most stunning example he gives of this counterintuitive truth is the most expensive war game ever conducted by the Pentagon, in which a wily marine officer, playing "a rogue military commander" in the Persian Gulf and unencumbered by hierarchy, bureaucracy and too much technology, humiliated American forces whose chiefs were bogged down in matrixes, systems for decision making and information overload. But if one sets aside Gladwell's dazzle, some questions and apparent inconsistencies emerge. If doctors are given an algorithm, or formula, in which only four facts are needed to determine if a patient is having a heart attack, is that really educating the doctor's decision-making ability—or is it taking the decision out of the doctor's hands altogether and handing it over to the algorithm? Still, each case study is satisfying, and Gladwell imparts his own evident pleasure in delving into a wide range of fields and seeking an underlying truth.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Bookmarks Magazine
Gladwell, the author of 2000’s The Tipping Point, reaches to create another popular intellectual phenomenon by overturning received wisdom about how we make decisions. As in his articles for The New Yorker, where he works as a staff writer, the anecdotes throughout Blink are lively and entertaining. But the sheer quantity of stories about everything from sip tasters for Coca-Cola and the Pepsi challenge to gut reactions to "fake" art overwhelms the main theme of the book; many critics feel Gladwell isn’t entirely sure what his theme is. David Brooks of The New York Times Book Review sums up the critical consensus nicely: "If you want to trust my snap judgment, buy this book: you’ll be delighted. If you want to trust my more reflective second judgment, buy it: you’ll be delighted but frustrated, troubled and left wanting more."
Copyright © 2004 Phillips & Nelson Media, Inc.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Blink your way to acting right, but only if your personality is up to the task
By Justin Time
They say that quick-thinking people can instinctively make the right (or best possible decisions) in any situation. The key is paradoxically not to dwell and ponder for more than a very short time. Sort of "May the power be with you" moment when ironically you make the right decision without any procedural/sequential thinking.
This book covers that state of mind in a fun and thorough fashion with examples of how we can act under various scenarios and also be satisfied with what we did when we look back on an event.
However, the trick to be able to operate that way comes from much deeper - you have to have the right personality - or develop one - that is calm, self-reliant and self-trusting. Being the type that is 'sorry' for this and that, or complaining about anything at all, is not one that can generate good 'blink speed' decisions.
3 of 3 people found the following review helpful.
Blink
By kylie
Blink by Malcolm Gladwell book review
Blink by Malcolm Gladwell is a book about the power of first impressions in your unconscious. Malcolm Gladwell is a Canadian journalist, author, and speaker who has been writing for the New Yorker since 1996. The book takes you through many different stories all about what goes on behind the locked doors of your unconscious. Gladwell argues that we are thin slicing all the time – when we must judge an unfamiliar situation, meet a new person, interview a potential employee – that we take a small piece of a person or situation and can immediately make amazingly correct split second decisions. I believe that Gladwell very effectively makes this argument using data and examples.
The book starts off by explaining the amazing and rather mind blowing studys of John Gottman. Gottman, a marriage counselor, turns the seemingly complicated issue of divorce into a simple equation. Looking at just 30 minutes of a couples conversation, Gottman can predict with 95% accuracy if the couple will still be together 15 years later (21). Amazing right? From there the book moves quickly through various examples of thin slicing. From marriages and dating, to judging a prospective employee in a snap decision, Gladwell covers it all.
Firstly Gladwell uses data and studies to prove his argument that we are always thin slicing and doing so effectively. Back to Gottman’s study from earlier, Gladwell uses this data to prove to us that we don't need to spend hours days or weeks getting to know a couple before being able to effectively predict whether they will stay together or not. By taking a very thin slice of the couples conversation (30 min) Gottman can effectively predict if their marriage will last. Thus, proving to us that we do not need all the time or information in the world and that we can very effectively get the gist of something with only a small piece of information.
Secondly Gladwell uses true stories/anecdotes to prove that we can, in fact, effectively make quick snap judgments. Take Gladwell’s story in the introduction for example. He tells the story of how the Getty Museum was going to buy an ancient Greek statue. They did all the normal checks to make sure that the peace with authentic and it checked out. At the last minute they had an art historian come to take a look and in an instant he decided that it was a fake. “It just didn't look right” (9). Sure enough he was right. This, Gladwell argues, is proof of your brains amazing ability to make split-second decisions without actually having all the information you might think you need.
What Gladwell is saying in all of his stories is that we all have something in our brains that helps us to use the sum of all our experiences to make effective decisions without even knowing we are doing so. Your unconscious brain does it's best to give you information you might need about the situation. This lets your conscious brain focus on other things such as the actual task at hand, instead of the background information you didn't even know that you needed. Indeed, it's hard to grasp at first but by the fourth or fifth story he tells, you'll be able to fully understand what he means.
Overall, Gladwell very effectively argues that we have the ability to make correct split second decisions without knowing all we may think we need to know. Blink has proven to be a very interesting book (as it should be – it's won many awards) and is definitely worth reading.
5 of 5 people found the following review helpful.
Don't start here with Gladwell
By RW
Malcom Gladwell of course took the world by storm with Tipping Point and had a tremendous effort in Outliers about what makes great people great. In my opinion, BLINK is only a so-so effort from someone that could produce something much better.
Blink discusses how we make snap judgements more than we think we do and how to harness the power of those, but also to beware of those as well. It discusses the number of different examples of how we do this, but it seems repetitive and redundant. I didn't really learn anything new in the 2nd half of the book that wasn't presented in the first portion other than that I should beware of these instincts. So what I am unclear on is, should I trust the instincts or beware of them? Both? Depends on the situation? I guess that can be left up to interpretation. There are tons of anecdotes which is what Gladwell does well. Some are very interesting such as New Coke vs. Pepsi and snap judgements we make when we meet different people, etc. Some are not so interesting such as that when he speaks of military snipers-his point being how it is interesting that in a sequence that is 2.5 seconds, you can describe it for several minutes or more what was going through your head-which I believe is true.
There is value with this book-which is essentially in understanding those philosophies above. I will consistently think of my BLINK instincts and be aware of them whereas before I was not. I will also remember not to judge things on those BLINK instincts and "Thin Slicing"-which is easy for all of us to do. I'm glad I read it-which is why it gets 3 stars-but I can't say it will change your life, but then again Gladwell probably would not say that either. Was this review too long? I guess if it was longer than a BLINK maybe I lost you? Or maybe I didn't?
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